Meet Our Team

We are a team with decades of experience in biotech and pharma, united by a shared purpose: to bring courage, strength, and hope to children who need it most.

 

Alongside our leadership team, our Board of Directors brings a powerful blend of expertise, innovation, and personal passion to help us scale our mission and transform hospital culture.

Executive Board Members

 

Erika Sinner

CEO | Purpose-Driven Business Leader | Advocate for Change

 

Chief Empathy Officer, TinySuperheroes

About Erika

Erika Sinner is a visionary leader and advocate for empathy-driven cultures in corporate and healthcare spaces. As Founder & CEO of Directorie®, an Inc. 5000 company, she has helped life science organizations bring 18 pharmaceutical brands to market, ensuring vital medications reach those who need them most. Her expertise spans commercial strategy, market entry, and full product lifecycle management, working with top pharmaceutical companies and startups.

 

Beyond business, Erika is the driving force behind TinySuperheroes®, a nonprofit transforming children’s hospitalsthrough a superhero culture that empowers kids. She also advocates for pet bereavement leave, inspired by the loss of her beloved dog, Kingston, and shares this mission through her book, Pets Are Family. Featured in Forbes, USA Today, Dr. Phil, and more, Erika continues to drive meaningful change.

 

Follow her adventures with her husband, Chris, and their beloved Shar-Pei pack—Mishka, Edmond, Theodore, and Campbell—on Instagram @crazy4pei or connect with her directly @erika_sinner.

 

Blake Schiller

Executive & Industry Trailblazer | Business & Product Strategist | Mission-Driven Advocate

 

Executive Board Member, TinySuperheroes

About Blake

Blake is an accomplished executive and product strategist with two decades of diverse commercial health leadership across startups and Fortune 500 health-tech and pharma firms. He is also an empathetic and compassionate leader who supports and inspires teams to act with a customer-led approach. Blake has a proven track record of changing markets and transforming organizations as highlighted by ‘firsts’ including being named to Medical Marketing & Media’s inaugural 40 under 40 class, receiving the pharma industry’s first Cannes Lions Health Grand Prix, and commercializing one of the world’s first Digital Therapeutics (DTx). 

 

He brings to the TinySuperheroes Board experiences and skills that intersect strong business fundamentals with innovation, and he will help shape the development of creative strategies that support building the TinySuperhero brand, scaling family engagement and experiences, and impacting the landscape of Pediatric healthcare. Born with a rare birth defect (craniosynostosis), Blake began life with his own TinySuperhero journey with physical deformities and cognitive health risks in early life that led to self-esteem issues through adolescence. Now he’s on a mission to connect others like his younger self to play, experiences, and support that will help them on their epic TinySuperhero quest. 

 

Dustin W. Kieschnick, Psy.D.

Trauma Specialist | Clinical Psychologist - Licensed in CA & CO, trained at Stanford & UCSF | Veteran & Educator

 

Executive Board Member, TinySuperheroes

About Dustin

Dr. Dustin Kieschnick is a licensed clinical psychologist, educator, and researcher dedicated to fostering resilience and empowerment in children and families. With a career spanning clinical practice, research, and organizational leadership, he brings a unique blend of expertise in trauma-informed care, mental health innovation, and community engagement to the TinySuperheroes board.

 

Dr. Kieschnick serves as a psychologist in private practice, and also part-time as a Clinical Assistant Professor at the University of California, San Francisco (UCSF) Weil Institute for Neurosciences, where he provides attachment-based and trauma-informed therapy for families. His work extends to mental health consulting, private practice, and leadership in scalable digital mental health interventions. His dedication to serving vulnerable populations includes extensive work with military veterans, refugees, and individuals navigating trauma and life transitions.

 

As a passionate advocate for transforming hospital culture, Dr. Kieschnick aligns with TinySuperheroes' mission to empower children overcoming medical challenges. His expertise in resilience-building, psychological well-being, and innovative therapeutic approaches strengthens the organization’s efforts to mobilize everyday heroes nationwide.

 

Sydney Smyers Conway, MBA

CEO & Founder

 

Executive Board Member, TinySuperheroes

About Sydney

Sydney Smyers Conway is the CEO and Founder of Know Your Worth, a dynamic bookkeeping and CFO agency dedicated to helping businesses unlock their full potential through clear, actionable financial insights. With a passion for empowering business owners to take ownership of their business’s financial trajectory while being able to stay in their zones of genius, Sydney and her team provide meticulous accounting and strategic financial consulting that enable leaders to make sound, informed decisions as they grow their missions and organizations.

 

A proud recipient of Pittsburgh’s 30 Under 30 award, Sydney has partnered with over 100 companies across diverse industries, guiding them through the complexities of financial management while supporting their visions for success. Her commitment to excellence and accessibility in finance has made Know Your Worth a trusted partnerfor small businesses and organizations alike.

 

Beyond her work in finance, Sydney is the co-owner of a golf academy where she teaches lessons—primarily to women—who are looking to enhance their skills and confidence on the course. Through this work, she furthers her mission of creating welcoming and empowering spaces where women can thrive.

 

Sydney is also deeply engaged in her community. She volunteers with The Woodlands Foundation, a nonprofit dedicated to enriching the lives of children and adults with disabilities and chronic illnesses. She serves on their Professionals Board (EPB), where she supports fundraising and outreach efforts that help sustain the foundation’s impactful programs. She also provides adapted golf lessons to participants at The Woodlands.

 

Based in Pittsburgh, Pennsylvania, Sydney lives with her husband, Alex, and their two dogs, Penny and Kit. She brings the same energy, passion, and dedication to her personal and professional life, always striving to uplift those around her.

Advisory Board Members

 

Sarah Boes, MSN, APRN, FNP-BC

Superhero Mom | Nurse Practitioner | Entrepreneur | Pediatric Heart
Health Advocate | Founder of Sarah Michelle NP Reviews

 

Advisory Board Member, TinySuperheroes

About Sarah

Sarah Michelle Boes is a nurse practitioner, entrepreneur, and passionate advocate for children with congenital heart disease. She founded Sarah Michelle NP Reviews in 2020, growing it into a seven-figure business in under a year before its acquisition by Blueprint Test Prep, where she later served as Chief Nursing Officer.


Sarah’s professional journey took on deeper meaning after her daughter, Meadow, was born with complex heart defects. Her experiences navigating pediatric cardiac care have fueled her commitment to advancing research, resources, and support for heart families. She now serves on several nonprofit boards dedicated to this mission.


In addition to her work in healthcare education and philanthropy, Sarah is a vocal mental health advocate and supporter of women in business. She openly shares her story of living with anxiety and OCD to help others feel less alone (and more empowered) in high-pressure spaces like healthcare and entrepreneurship.


Originally from a small town in Eastern Kentucky, Sarah was raised by two educators who instilled in her a deep appreciation for learning. That passion led her to earn three college degrees before the age of 25. As the first nurse—and later nurse practitioner—in her family,
she combined her love of education and nursing to build a business that helped thousands of nurse practitioners pass their board exams. After selling the company, Sarah shifted her focus to advocacy and storytelling, exploring new ways to use her voice to create meaningful impact. Now, in a season of saying “yes” to what feels aligned, she proudly supports organizations like TinySuperheroes.

 

Jessica Abo

Keynote Speaker | Corporate Storytelling Expert | Executive Presence Pro | Founder and CEO of Jett Productions

 

Advisory Board Member, TinySuperheroes

About Jessica

Meet Jessica Abo, a seasoned journalist turned media trainer and PR expert. With more than 20 years of experience in journalism, Jessica helps physicians, experts, entrepreneurs, C-Suite executives, authors, coaches, and celebrities share their stories with the world.

 

Jessica Abo aims to provide strategic and leadership training, enabling leadership teams to excel in all aspects of communication. The result is transformative leadership and market disruption through human intelligence-driven marketing strategies. 

 

Abo is the founder and CEO of Jett Productions, helping today’s healthcare leaders and experts stay relevant, relatable, and ready for anything. An award-winning journalist, bestselling author, sought-after media trainer, and Public Relations expert, Jessica has more than 20 years of TV news experience. Leveraging her extensive background, she teaches her clients how to communicate in a way that drives results.

 

She has worked with top executives at Amazon, Paramount, Meta, entrepreneurs, small business owners, coaches, and authors. Her passion around healthcare has led her to work with a long list of providers at prestigious institutions like Fred Hutch, Mount Sinai, Weill Cornell, and the Hospital for Special Surgery. 

 

Jessica is a national speaker with appearances including the United Nations, Facebook, Microsoft, Delta, WW, AAA, AT&T, YPO, and TEDx. Regularly in the media herself, Jessica has appeared on The TODAY Show, Good Morning America’s GMA3, CBS, CNN, Access Hollywood, and more.

 

Lauren Pronger

Luxury Wellness Travel Consultant | Co-Founder Well Inspired Travels | Certified Integrative Nutrition Health Coach

 

Advisory Board Member, TinySuperheroes

About Lauren

Lauren Pronger is a trailblazing entrepreneur, holistic health expert, and passionate advocate for living fully, vibrantly, and authentically. As the Founder and CEO of Well Inspired Travels, she has redefined luxury travel by integrating wellness, purpose, and personalized transformation into every journey. Since launching in 2018 with her husband, NHL Hall of Famer Chris Pronger, Lauren has curated global travel experiences for elite athletes, executives, and families seeking meaningful, restorative, and results-driven escapes. She is also the creator of the SUPERWELL Living Method, a lifestyle system designed to help individuals move beyond being simply “well” to becoming truly SUPERWELL—a state of aligned vitality built on intentional living, habit-stacking, and bio-individual optimization.

 

Lauren holds multiple certifications from the Institute for Integrative Nutrition (IIN) in hormone health, gut-brain connection, and holistic health coaching, and she is AADP Board Certified as a Holistic Health Practitioner. Her unique approach combines deep-rooted knowledge with her own lived experience of navigating burnout, family health challenges, and personal reinvention. That journey fuels her mission to help others heal, thrive, and lead fulfilling lives from the inside out. 

 

As a speaker, coach, wellness retreat leader, and consultant, Lauren empowers women, families, and corporate teams to reclaim their energy, improve performance, and reconnect with their purpose. Her work is grounded in the 8 Pillars of SUPERWELL Living, which span from movement and sleep to emotional resilience, nutrition, nature, and community. She leads exclusive wellness retreats and delivers high-impact consulting for hospitality groups, corporate wellness programs, and personal clients seeking radical transformation.

 

Lauren’s professional success is matched by her devotion to family. She’s the proud mom of three: Jack, a recent graduate entering the finance-tech world in Dallas; George, a junior at SMU studying economics; and Lilah, a talented high school artist. Her family life also includes three beloved dogs—Moose, Magic, and Peanut—who keep her grounded and laughing. With a deep belief in the healing power of nature, connection, and courage, Lauren lives what she teaches and leads with heart. 

 

Her newest role as a TinySuperheroes Board Member aligns perfectly with her purpose.  Lauren believes in the organization's bold mission to empower kids by shifting how we view challenges—from weaknesses to superpowers. Her commitment to helping children and families discover their strength, resilience, and sparkle is what makes her a perfect fit for the TinySuperheroes movement.

 

Cait Howard

Founder & CEO of Amplify Boutique | Podcast Strategist | Authority-Building Expert | Champion of Female Entrepreneurs

 

Advisory Board Member, TinySuperheroes

About Cait

Cait Howard is the founder and CEO of Amplify Boutique, where she and her team have helped launch and grow chart-topping podcasts for powerhouse female entrepreneurs since 2019. With a focus on using podcasting as a strategic asset to build authority and scale impact, Cait’s work has supported shows reaching millions of downloads.

 

Before launching Amplify, Cait spent over eight years in patient experience advisory roles, including three years with Press Ganey, where she worked directly with hospital systems across the country to improve patient and staff experience, retention, and engagement. Her work included managing clinical research activities, presenting data to hospital leadership, and guiding strategy based on feedback that directly impacted reimbursement and culture. Her extensive healthcare network and experience bring a unique lens to supporting children, families, and healthcare providers through the TinySuperheroes mission.

 

Outside of work, Cait is a proud mom to three tiny humans, business partner to her husband Phillip, and a firm believer that life is always better with chips and queso.

 

Brielle Cotterman 

Publicity Expert | Speaker | Founder of the Influential Leader Agency

 

Advisory Board Member, TinySuperheroes

About Brielle

Brielle Cotterman is an Inc. 5000 speaker, TEDx speaker, Activist  Against Domestic Violence, Publicity Expert, Founder of the Influential Leader Agency and former President of CEO School. She has spent nearly fifteen years helping clients craft and scale Dream careers to multiple 7 figures and beyond by using her trademarked methods to build world renowned personal brands and leverage their stories to create speaking tours, author award-winning books, procure media placements and inspire millions. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy. 

 

Her clients are regularly included on the Forbes 30 under 30, Ad Week’s Creative 100, EY Entrepreneur of the Year, Inc. 5000., the most coveted stages, top podcasts and the most prestigious publications in the world! She is a graduate of Indiana University in Bloomington, a World’s Champion Equestrian, former National Spokesperson for multiple charitable organizations, Former Title Holder and Director within the Miss America Organization, Member of The Public Relations Society of America, Member of the Association of Image Consultants International, 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023’s Most Admired Woman Entrepreneur by Today’s Woman Magazine. 

 

Brielle has been married for 6 years to the love of her life and owns & operates a horse farm, where she lives with her husband, three children, 12 horses, mini cow and two dogs

 

Tammie Osborne

CEO | Servant Leader | Small Business Advocate

 

Advisory Board Member, TinySuperheroes

About Tammie

Tammie Osborne is a healthcare executive, entrepreneur, and former clinician with more than 30 years of experience leading strategic initiatives across healthcare, technology, and business operations. She is the founder of Bridgemore IT Consulting, where she partners with executive leaders to build and execute high-impact strategies that drive organizational transformation. She also leads The Sapphire Suite, a collaborative coworking space in Franklin, Tennessee, designed to support local entrepreneurs, consultants, and professionals.

 

Tammie began her career in clinical care as a registered nurse and evolved into healthcare IT leadership, bringing a unique blend of operational insight, systems thinking, and people-first strategy to every initiative. She is known for connecting vision to action, simplifying complexity, and guiding teams through change with clarity and confidence. Her favorite thing is helping executive leaders build and execute winning strategies.

 

She serves on the Small Business Council and Women in Business Committee of the Williamson, Inc. Chamber of Commerce and is a member of the 2025–2026 Brentwood Leadership Program, where she advocates for small business growth and community impact.

 

Tammie lives just outside of Nashville, TN with her husband, René, and their three children—Jordan, Anna Jo, and Caleb—along with two spirited pets, Jake and Josey. 🔗 Connect with her on LinkedIn or social media: @tammieosborne_official

 

Ryan Craig

VP, Marketing

 

Advisory Board Member, TinySuperheroes

About Ryan

Ryan joined Heron in August 2023 as Vice President of Marketing. He has more than 25 years of pharmaceutical industry experience in a variety of commercial positions including sales, marketing, market access, training, and corporate strategy. Ryan spent 15 years at Salix Pharmaceuticals progressing from Product Manager to Associate Director of Marketing at the time that Salix was acquired in 2015. He has managed and led numerous product launches across categories including gastroenterology, hepatology, endocrinology, neuroscience, pain, infectious disease, and solid-organ transplant. Prior to joining Heron, Ryan was VP, Marketing and Corporate Strategy at Veloxis Pharmaceuticals. 

 

Ryan holds a BS in Business Administration, with a concentration in Marketing from Radford University.

 

Jen Coleman

Founder | Coach | People Champion

 

Advisory Board Member, TinySuperheroes

About Jen

Jen Coleman has led and managed executive searches across the Healthcare, Private Equity, and Nonprofit sectors for over 18 years. She has partnered with leadership teams nationwide and built a global network, successfully placing more than 150 executives into their next professional chapter.  Jen is deeply committed to professional match-making and helping individuals reach their full potential while supporting C-suite teams in assessing organizational needs. She is particularly passionate about creating intentional connections that empower female entrepreneurs to drive value and accelerate success. To support this mission, Jen has helped launch new associations throughout Nashville focused on advancing and supporting women-led initiatives.

 

Jen is a certified talent practitioner and Founder of Growth Strategy Management, where she leads assessments designed to unlock potential for both individuals and teams. Through targeted tools, analysis and insights, she helps leaders optimize their “best self” by aligning core talents, values, and career drivers.

 

Outside of her professional work, Jen enjoys time with her husband, Brian, and their three daughters—Jayden, Mady, and Libby—often found in a gym or on a football field. A longtime youth and club volleyball  and softball coach, Jen shares a family passion for coaching and mentorship that continues to shape and inspire future generations of leaders.

 

Jen truly believes in the mission of TSH as it pulls on all of her heart strings. Jen’s daughter was born with a rare disorder called Facial Infiltrating Lipomatosis and has had endured multiple surgeries.  She understands the heaviness of having a child with a medical need, from a parent’s perspective, and is looking forward to helping the TSH families in any way she can, as well as pushing the mission forward. 

 

Follow her on Instagram @jenmcoleman22 or connect with her directly jen@growthstrategymgmt.com

 

Meg Cifrino

RN, BSN

 

Advisory Board Member, TinySuperheroes

About Meg

Meg Cifrino is a registered nurse, mom, and passionate advocate for TinySuperheroes. She brings a combination of clinical expertise, lived family experience, and deep alignment with the TinySuperheroes mission. She is the mother of two boys who are proud TinySuperheroes and patients at Boston Children’s Hospital, giving her firsthand insight into the emotional, physical, and logistical realities families face while navigating complex medical care. 

 

Meg initially worked at Brigham and Women’s Hospital and then Dana Farber Cancer Institute in Boston helping patients navigate brain tumor diagnoses. After her own personal experience with the boys, she shifted her career to pediatrics and has recently begun working at the very place that saved their lives and continues to support them--Boston Children’s Hospital. 

 

Meg’s new role as a TinySuperheroes board member will allow her to continue to advocate for kids facing health challenges through empowerment, strength, and courage. She feels strongly about the TinySuperheroes mission and hopes that, like her own boys, kids can continue to see their challenges as superpowers. As a member of the board, Meg strives to help do whatever she can to advocate that TinySuperheroes should be fully integrated into all major children’s hospitals. She hopes to spread awareness about this incredible community and eventually help create more resources for parents, families and little superheroes all over the country. 

 

Meg is married to Charlie, a fellow BC grad, and they have two amazing four-year-old boys (who are not twins!) Patrick and Teddy. The boys are eight months apart because Teddy was born so prematurely, and their bond is so special! Outside of life as a mom and nurse, Meg enjoys running, playing golf, being out on the boat, and visiting new places with her husband Charlie.

Team Members

 

Moya Stringer

Mission Control Manager

 

Team Member, TinySuperheroes

About Moya

As our Mission Control Manager, Moya keeps every superhero mission on course. From coordinating hospital activations and partnering with foundations to overseeing community support and tracking impact, they make sure every cape, patch, and story lands where it’s needed most. Acting as the vital link between hospitals, partners, and our squad, they operationalize the magic so kids everywhere can uncover their superpowers.

 

Abby Sondker

Executive Sidekick to the CEO

 

Team Member, TinySuperheroes

About Abby

As the Executive Sidekick to the CEO— our Chief Empathy Officer—Abby operates as the behind-the-scenes superhero keeping the organization in motion. Armed with a cape of coordination, organization, and calm-under-pressure, she brings order to complexity, streamlines communication, and ensures the team has the support needed to thrive. From orchestrating priorities and managing schedules to anticipating needs before they arise, she champions a people-first approach in every task. Always ready to leap into action, she is the steady force powering seamless operations so leadership can focus on leading with heart.

 

Keiden Wright

Community Engagement Coordinator

 

Team Member, TinySuperheroes

About Keiden

Keiden is our frontline hero for connection, making sure every parent, partner, and supporter feels seen and valued. From moderating our Facebook groups and keeping conversations safe and supportive, to engaging on social media and responding with empathy, Keiden helps our community thrive. He also champions outreach for sponsorships and partnerships, building bridges that power our mission forward.